WayMore Mobile Marketing Platform for
Mobile Network Operators (MNOs)

Reimagine the connection between your wireless communications services and your customers

Clients who trust us!

Welcome to the mobile-first & customer-centric world

With a whopping 98% open rate and over 5 billion people globally actively sending and receiving SMS messages

employing a mobile marketing platform to understand your target customers and communicate with them over the long-term, in the way they need, it is now more than ever before a foremost necessity for your organization as a mobile network operator. It is a key strategic decision for your entire marketing team to reserve a leading position in the mobile communications industry.

Complexity vs Simplicity

As mobile devices have matured -sooner than later- to the primary method of engaging with customers and prospects, mobile marketers are in search of powerful mobile solutions able to keep pace with user expectations. However, as engagement capabilities expand, so does the complexity of the current mobile marketing solutions.

Big data and segmentation

The more MNOs know about their customers, the better chance they have of offering them exactly the right messaging at the right time. MNOs battle with fine-tuning and engaging market segments in two-way communication. Big data is the holy grail of mobile strategists to help them identify and connect their messages with highly specialized niche segments.

Real-time communications

Mobile network operators focus both on real-time communications and marketing techniques that leverage unique mobile device capabilities, such as GPS and biometric recognition technologies, to deliver sophisticated mobile services to their customers. This interplay needs to be built-in a mobile marketing platform to grasp the integrated experiences possible with users’ countless types of devices.

Customer experience optimization

Users constantly demand more of the communication technology they use. MNO’s are in search of business tools that combine mobile-first and consumer-centric logic to help them plan their robust mobile marketing strategy and meet customers' constant need for advanced tech features. Emphasis is placed on the depth of elements MMPs offer.

Deliverability and SLAs

Leading MNOs expect both reliable and prompt deliverability from their mobile strategy business tools; hence consistent uptime and service availability is a must! Mobile marketing platforms ought to have formulated service-level agreements to ensure the solidity of the recurring services they provide in relation to the speed and reliability of bulk delivery.

Data Security and privacy

In the past few years, MNOs have faced a massive challenge with customers’ lowered threshold of tolerance for perceived abuse of personal data and intrusive irrelevant communications. Besides, recently formulated international and European data protection regulations entangle the work of mobile marketers as they confront issues such as data privacy, transparency, and legal compliance.

Introducing your mobile network to a world of benefits.

Next-generation mobile marketing platform driven by the customer, inspired by technology, powered by WayMore.

  • Increase your revenue
  • Develop your business
  • Grow your network’s bandwidth usage
  • Empower your brand
  • Strengthen your customer retention
  • Engage your customers
  • Ensure data security
  • Boost your marketing department’s productivity
  • Shield your network’s bandwidth quality
  • Save time, gain insight

Increase your revenue

The significance of delivering messages to your customers the moment they act on behavior or just moments before they do so is invaluable. Besides, addressing your customers’ issues is a moment of sales opportunity you need to capitalize on as it occurs.WayMore MMP supports a vast number of possible event hits per month at optimal cost and also enables you to optimize the customer journey, by tracking down, predicting, and allowing you to directly respond to your customers’ demands, leading to increased revenue for your organization. Also, you can implement tailor-made engaging campaigns focusing on increasing and encouraging repeat sales and upselling of additional products and services.

Develop your business

WayMore’s Mobile Marketing Platform is built in a machine learning (ML) environment based on the discipline of Artificial Intelligence (AI), allowing your organization to efficiently analyze big chunks of data originating from the customer journey map framework. This attribute highlights customer experiences, enabling you to refine your revenue generation capability and growth at the per-customer level, discover retention opportunities and apply efficient predictive optimization models (e.g., at which point of the customer’s journey to set an action-triggering hook).
Embracing innovative technologies allows your organization to always remain competitive in its market and achieve a steady growth rate of its market share.

Grow your network’s bandwidth usage

Utilize the MMP's rich communication services (RCS) protocol (e.g., formatted text, image, video, audio files, chat, and HTML) in your provided mobile services, as it can seamlessly work between the different device types of your mobile network users. This creates a valuable experience for your customers. Users become more engaged with your mobile network and increase mobile network use.

Empower your brand

As Jeff Bezos (CEO of Amazon) says: "your brand is what other people say about you when you are not in the room." Partnering with a future-focused mobile marketing platform like WayMore has an upbeat impact on your brand growthCustomers perceive your mobile network as a powerful mobile carrier that embraces innovation technology.WayMore MMP focuses on constantly optimizing its product roadmap and integration capabilities, keeps up with mobile engagement innovations, successfully consolidating emerging mobile marketing techniques. With WayMore MMP your mobile network brand always presents itself as a cutting edge service provider.

Strengthen your customer retention

WayMore’s MMP A/B mobile message testing (e.g., testable dynamic content, number of possible variants, mobile channel), supports and facilitates real-time, personalized engagement with your mobile network users.Intelligently engaging with your customers through relevant messages (e.g., tailor-made products, services, offers, etc.) shows them that you understand their needs and value their interests.Building solid long-term relationships with your customers enables your organization to better understand your target audiences, and communicate with them in the long run, in the way they need. This is exactly what loyal customers seek from their favorite brands.

Engage your customers

Mobile users select to associate with a certain digital lifestyle, not just buy a data package. Identifying the digital lifestyle of your mobile network customer database through the in-depth segmentation capabilities of WayMore’s MMP enables you to define your main market segments and associate them with tailor-made mobile service bundles addressed to them (e.g. you can address customers when they leave an unpurchased product or service in the shopping cart of your online marketplace or mobile app as soon as the incident occurs). Likewise, you can set different types of privileges for your new customers triggered by dynamic personalization, such as free unlimited texts, designated free MB usage, bonus points, and service bundles. Employ real-time messaging capability to welcome new customers.

Ensure data security

Data security is at the top of your list as a mobile network provider. Ensuring that any risk of data loss or corruption is minimized, even eliminated, is critical. Besides, you most likely have several legal obligations and constraints when it comes to consumer privacy and protection.
WayMore Mobile Marketing Platform helps you remain compliant across all of the mobile channels it provides you with, as it conforms with international and European data protection laws regardless of whether you use it as a stand-alone platform or you seamlessly have integrated it with your current tech-ecosystem.

Boost your marketing department’s productivity

WayMore MMP integrates with any email automation platform or third-party marketing tool you employ in your organization, creating a multidimensional and robust unified platform to run your entire marketing strategy. This way, you offer your customers seamless user experience and at the same time, you also reduce costs and save time on creating messages for each digital marketing communication channel. Your marketing team becomes more productive and has more time to focus on strategic development rather than daily routines.

Shield your network’s bandwidth quality

Optimize your users’ content consumption by shifting your mobile marketing to an MMP, without risking the loss of quality definition for your users or consume valuable bandwidth from your mobile carrier service. Implement your mobile marketing without using up your network bandwidth, as MMPs use their cloud network services to deliver mobile marketing campaigns.

Save time, gain insight

Save time with WayMore’s MMP flexible visual configuration and let your marketers focus on the genuinely important issues in mobile marketing campaigns, optimal conversions, and goal completions.
WayMore MMP provides your organization with a set of robust reporting and analytics tools that seamlessly integrate via API with your existing tech eco-system (CRM and Data Warehouse intelligent systems). With a wide-ranging directory of feasible segmentation conditions at hand, your organization handles big data volume with consistency, generates accurate data tables, and efficiently assesses campaign performance.

Do more with WayMore's Mobile Marketing Platform. We offer ready-to-use and custom-built solutions to meet and exceed your organization’s needs.

Based on Routee, a true omni-channeled communications solution

WayMore is an intelligent omnichannel communications platform powered by Routee that enables a business to gather insightful customer data for developing business growth tactics, to deliver personalized marketing messages. WayMore carries a powerful functionality such as:

Forms and landing pages

Two-factor authentication

Trackers and short URLs

Virtual numbers

Automated workflows

It also lets you maintain seamless communication with your customers through the following channels:


Communicate your message and company mission all over the world using the advanced SMS services Routee provides. Craft interactive and engaging campaigns easily and efficiently through an advanced marketing platform.


Email messages inform your clients discreetly and efficiently about things you want them to know. Discover which Email service suits you, customize it and make it happen with Routee.


Break through to a global audience with Viber business messaging.Viber makes it easy for people to search and find the brands that they want to interact with.

Push notifications

Using Push Notification to engage with your customers is a powerful marketing tool to boost your ROI. Easily and instantly view comprehensive reports that provide insight on the effectiveness of your campaigns.

Messaging apps

Messaging Apps to engage with your customers is a powerful marketing tool to boost your customer loyalty. Easily and instantly connect with your customers on their preferred messaging app.

Voice messaging

Speak your message, loud & clear with Voice services, designed to complement your communication and support transactions across your business. Captivate their interest with voice messages in 16 languages.

See WayMore's Mobile Marketing Platform in action!

Do more with WayMore! Fill in your email, and we will contact you for a complete and personalized demo.