employing a mobile marketing platform to understand your target customers and communicate with them over the long-term, in the way they need, it is now more than ever before a foremost necessity for your organization as a mobile network operator. It is a key strategic decision for your entire marketing team to reserve a leading position in the mobile communications industry.
The significance of delivering messages to your customers the moment they act on behavior or just moments before they do so is invaluable. Besides, addressing your customers’ issues is a moment of sales opportunity you need to capitalize on as it occurs.WayMore MMP supports a vast number of possible event hits per month at optimal cost and also enables you to optimize the customer journey, by tracking down, predicting, and allowing you to directly respond to your customers’ demands, leading to increased revenue for your organization. Also, you can implement tailor-made engaging campaigns focusing on increasing and encouraging repeat sales and upselling of additional products and services.
WayMore’s Mobile Marketing Platform is built in a machine learning (ML) environment based on the discipline of Artificial Intelligence (AI), allowing your organization to efficiently analyze big chunks of data originating from the customer journey map framework. This attribute highlights customer experiences, enabling you to refine your revenue generation capability and growth at the per-customer level, discover retention opportunities and apply efficient predictive optimization models (e.g., at which point of the customer’s journey to set an action-triggering hook).
Embracing innovative technologies allows your organization to always remain competitive in its market and achieve a steady growth rate of its market share.
Utilize the MMP's rich communication services (RCS) protocol (e.g., formatted text, image, video, audio files, chat, and HTML) in your provided mobile services, as it can seamlessly work between the different device types of your mobile network users. This creates a valuable experience for your customers. Users become more engaged with your mobile network and increase mobile network use.
As Jeff Bezos (CEO of Amazon) says: "your brand is what other people say about you when you are not in the room." Partnering with a future-focused mobile marketing platform like WayMore has an upbeat impact on your brand growthCustomers perceive your mobile network as a powerful mobile carrier that embraces innovation technology.WayMore MMP focuses on constantly optimizing its product roadmap and integration capabilities, keeps up with mobile engagement innovations, successfully consolidating emerging mobile marketing techniques. With WayMore MMP your mobile network brand always presents itself as a cutting edge service provider.
WayMore’s MMP A/B mobile message testing (e.g., testable dynamic content, number of possible variants, mobile channel), supports and facilitates real-time, personalized engagement with your mobile network users.Intelligently engaging with your customers through relevant messages (e.g., tailor-made products, services, offers, etc.) shows them that you understand their needs and value their interests.Building solid long-term relationships with your customers enables your organization to better understand your target audiences, and communicate with them in the long run, in the way they need. This is exactly what loyal customers seek from their favorite brands.
Mobile users select to associate with a certain digital lifestyle, not just buy a data package. Identifying the digital lifestyle of your mobile network customer database through the in-depth segmentation capabilities of WayMore’s MMP enables you to define your main market segments and associate them with tailor-made mobile service bundles addressed to them (e.g. you can address customers when they leave an unpurchased product or service in the shopping cart of your online marketplace or mobile app as soon as the incident occurs). Likewise, you can set different types of privileges for your new customers triggered by dynamic personalization, such as free unlimited texts, designated free MB usage, bonus points, and service bundles. Employ real-time messaging capability to welcome new customers.
Data security is at the top of your list as a mobile network provider. Ensuring that any risk of data loss or corruption is minimized, even eliminated, is critical. Besides, you most likely have several legal obligations and constraints when it comes to consumer privacy and protection.
WayMore Mobile Marketing Platform helps you remain compliant across all of the mobile channels it provides you with, as it conforms with international and European data protection laws regardless of whether you use it as a stand-alone platform or you seamlessly have integrated it with your current tech-ecosystem.
WayMore MMP integrates with any email automation platform or third-party marketing tool you employ in your organization, creating a multidimensional and robust unified platform to run your entire marketing strategy. This way, you offer your customers seamless user experience and at the same time, you also reduce costs and save time on creating messages for each digital marketing communication channel. Your marketing team becomes more productive and has more time to focus on strategic development rather than daily routines.
Optimize your users’ content consumption by shifting your mobile marketing to an MMP, without risking the loss of quality definition for your users or consume valuable bandwidth from your mobile carrier service. Implement your mobile marketing without using up your network bandwidth, as MMPs use their cloud network services to deliver mobile marketing campaigns.
Save time with WayMore’s MMP flexible visual configuration and let your marketers focus on the genuinely important issues in mobile marketing campaigns, optimal conversions, and goal completions.
WayMore MMP provides your organization with a set of robust reporting and analytics tools that seamlessly integrate via API with your existing tech eco-system (CRM and Data Warehouse intelligent systems). With a wide-ranging directory of feasible segmentation conditions at hand, your organization handles big data volume with consistency, generates accurate data tables, and efficiently assesses campaign performance.
WayMore is an intelligent omnichannel communications platform powered by Routee that enables a business to gather insightful customer data for developing business growth tactics, to deliver personalized marketing messages. WayMore carries a powerful functionality such as: