Supermarkets have their business models radically re-shaped by innovations online and instore. Competition has become broad and boundless, offering a plethora of products, services, and delivery options. Customers are way more accustomed to online shopping than ever before, so providing an optimized customer experience is now the goal for any retail business.
An integrated marketing automation tool is imperative for every supermarket, whether it is a chain or a stand-alone store, to improve their communication with customers and efficiently automate their marketing tactics.
Each time customers purchase products above a predefined amount, you can trigger an automation that includes a promotional message (i.e., a discount coupon for their next purchases from your supermarket) that will be delivered to them after a specific period (i.e., 3 hours after their purchase) via Viber. In case recipients do not receive the message within a preset timeframe, a fallback option is automatically enabled to send this message via SMS.
If your supermarket business implements a loyalty scheme that provides customers with a loyalty card, with which they collect points to gain certain benefits or discounts, you can trigger an automation when the loyalty cardholders reach the predefined benchmark for cashing out their points. The trigger will automatically dispatch an informative message via SMS, Viber, or email, letting the customers know that they can redeem their loyalty points at their next purchase.
Integrate a predefined chatbot in one of your channels and let it act as a digital assistant with limitless responses to any questions your audience may have. Input possible questions and answers so the conversation between your customer and your chatbot can begin! When a customer types their query your chatbot will be able to give them different options to choose from, in order to help them in finding products, and offer them support and guidance on availability, pricing, and past purchases. Let your chatbot do the standard work of answering routine questions and free up time from your human resources.
Regardless of the communication channels you deploy your Predefined Chatbot on, you will have access to a unified chat board that gives you the opportunity to switch from chatbot to human live chat with one of your representatives, bringing together all of your chatbot conversations from any communication channel. Let your chatbot do the standard work of answering routine questions and free up time from your human resources.
The WayMore marketing automation platform is a powerful tool in the hands of any business owner. With Wifi automation you can map your customer's journey as soon as they connect to your company's WiFi onsite. Discover shoppers' route to purchase in order to successfully gather customer data, build detailed profiles and target customer segments. Make informed decisions to build and optimize your customer relationship management, sending tailored and personalized messages and offers that will catch their attention. Align your eCommerce business to customer behavior, foster loyalty, and encourage eshop spending.
For the inactive customers, who have not purchased anything from your supermarket for a specific period, set an automation that will trigger the dispatch of a message via email, SMS, or Viber. You can easily set the message to be delivered to their preferred communication channel. Based on their previous purchases, customer journey, and other behavioral or demographic traits, you can personalize the message with an offer relevant to their preferences, to motivate them in visiting your supermarket again.
Set up an automation that will appeal to customers who visit your physical supermarket store. As soon as customers check-in, an automation is triggered that sends them a direct and real-time message via SMS or push notification, with suggestions and offers available in the specific store. Offers and suggestions can be easily personalized based on each customer's profile, their registered shopping preferences per product category, and the existing product availability in the supermarket.
Improve the customer acquisition process by automatically segmenting your leads database to create personalized messages, offers, and promotions, relevant to the prospects’ individual behavioral, demographic, or other measurable traits, to convert them to paying customers.
Automatically segmenting your customer database and creating personalized messages, offers, and promotions to leverage individual behavioral, demographic, or other measurable traits, allows you to sell more to existing customers.
WayMore Marketing Automation Platform for Supermarkets includes an enriched analytics dashboard that records real-time detailed and unified statistics for all the marketing automation campaigns your supermarket implements. This strengthens the decision-making process on all operational and managerial levels, leading to an increased ROI.
Creating personalized, dynamic, and relevant content that is delivered at the right time to your customers through their preferred communication channel builds trust and creates a long-lasting relationship between your supermarket business and your customers. And as you proactively provide your customers with the information they need, you enhance their experience and satisfaction.
Marketing automation empowers sustainability marketing, as it facilitates the proper allocation of products and resources. Your supermarket business can use the valuable insights provided by the personalized and customized campaigns it implements to forecast product consumption and have additional insight regarding product supply management. Sustainability marketing is a way to build relationships with consumers while letting them know that they are important and so are future generations.
WayMore is an intelligent omnichannel communications platform powered by Routee that enables a business to gather insightful customer data for developing business growth tactics, to deliver personalized marketing messages. WayMore carries a powerful functionality such as: