Moving Forward with PPC’s Digital Transformation

Enhance the customer experience, increase trust, and cut costs with intelligent omnichannel and automation tools from Waymore

Clients who trust us!

Bridging Digital Transformation and Omnichannel Engagement

The energy sector is undergoing significant changes as it goes digital, giving rise to new processes and business models. Traditionally cautious and heavily regulated, the sector is faced with a radical shift in the age of automation. Automation can be the ultimate game-changer strategy for energy companies. While most energy institutions have started to embrace the technological revolution by utilizing AI and machine learning automation systems, there are still challenges that need to be overcome.

Increased competition by energy retailers

There is an unprecedented activity in the utilities market, with more electricity and gas retailers than ever before. Strong branding and an efficient operating model are critical in order to gain a share of this market.

The rise of new digital services

Digital technologies enables the creation of completely new services, such as sets of services built around home or property energy management. The use of automation and AI will enable more customers to shift to self-service for checking bills, monitoring usage and so on.

Differentiating through value

In order to respond to market challenges, energy companies should understand and develop clear and robust value propositions and make decisions about which customers to target.

Create winning customer experiences

Today, it is more important than ever to stand out. Customer experience is now recognized as the key differentiator over product and price, so it is essential for a company to have an effective customer experience strategy.

Efficient lean operations

Efficient, lean operations are essential. Taking advantage of the technology available in the contact centre space, many companies outsource their contact centre operations as a managed service to specialist providers who can evolve more streamlined, efficient delivery.

Evolving customer expectations

Customer demand is shifting to greater personalization and easier access to services. Technological advancements, such as artificial intelligence, is the key to rendering customized services and enhancing client retention.

Providing solutions for the energy sector to improve customer experience, cut costs and increase productivity

Real-life examples of how we can help you in action

Transactional & Bulk SMS

Reach your customers via SMS campaigns to deliver valuable services that will increase your engagement. Easily and effectively keep your customers up-to-date about your latest products and services with personalized messages, or send them transactional SMS updates regarding their billing information.

Save time and money when you automate your text messages with expert services from Routee. We have the systems and infrastructure to handle any size of SMS messaging.

Two-Factor Authentication (2FA)

Customers that wish to perform an online transaction using an e-banking platform via the web or mobile app ( a bill, change their mailing address), must go through a 2-step verification process for safety reasons. Routee's two-factor authentication process (2FA) enables you to automatically send a PIN to the customers' mobile phones to verify their identity and successfully complete their desired transaction.

Number Lookup & Verification

Get detailed information, such as the network it belongs to, if the mobile has been turned on recently and the country where the mobile was last used. Check the status of the mobile numbers in your database, identify unused and inactive contact numbers and find ways to optimize different processes and reduce costs using Routee’s Database Cleaning package.

When your customers register to your ebill service, they will be asked to enter their phone number in order to complete the process. Instantly check your numbers list to ensure that your business connects to the right customer every time. Automate your processes with Number Validation by Routee.

Email Lookup & Verification

Use Email messaging through our API, web interface or SMTP to send personalized newsletters, design beautiful email campaigns, and get in touch with your contacts and customers, using their personal & behavioral data. Establish a successful brand in the industry and keep expanding your prospect list.

Over 10% of your emails are bad, and less than 44% of the emails you sent make it to your recipient’s inbox. More than 20% of email registrations contain typos, syntax, domain, and other errors. Email verification is the most effective way to ensure the collection of quality data, verifying the accuracy of email addresses, filtering out those that are unsafe to deliver. From saving time and money to better sender reputation and from reduction bounces to better customer engagement, you can reap the benefits of email verification with Routee’s prominent email verification tool.

Viber & SMS Fallback

Provide your customers innovative ways to communicate. Engage with them in real-time by starting direct conversations through rich messaging, elevating your brand’s communication. Viber messaging is offered through API or our intuitive Web Platform and can be used by almost every industry in the world, to send: marketing (promotional), transactional, informational, security (time critical) messages.

Each time a customer’s payment due date approaches, you can trigger an automation that includes a promotional message (i.e., a discount on their next bill) that will be delivered to them via Viber. In case recipients do not receive the message within a preset time frame, a fallback option is automatically enabled to send this message via SMS.

Viber OTP & Viber Voice

OTPs (One-Time Passwords) are an easy and reliable form of 2FA, used in order to add a second layer of authentication. If customers do not have the Viber app installed, or if they have a poor internet connection, or they have not opted in to receive Viber messages from you, then the OTP is automatically sent to the customer's mobile phone through SMS.

While you can interact with your customers through Viber Voice and send automated personalized voice messages to inform them about their usage information and help with basic customer assistance issues.

Real time action with WayMore’s Bot Platform

WayMore’s Bot Platform provides the ultimate customer experience, remembering conversations with users based on their recorded traits and preferences. As it self-improves over time, based on what users are asking for, it can handle queries from different customers. An energy provider can integrate a chatbot into customer touchpoints (i.e., Viber, Facebook, native app), so when customers request information via direct message about their bills or any other support query, the chatbot will efficiently handle this with no need to take time from a live agent.

Whatever channel you are deploying your Chatbot on, you will have access to a unified chat board that gives you the opportunity to switch from chatbot to human live chat, bringing together all of your chatbot conversations from any communication channel.

WayMore Marketing Automation Platform

Embrace the future of Marketing Automation Intelligence with WayMore’s Marketing Automation Platform which combines marketing automation with AI. Turn all audience data into strategic and tactical insights to drive more value and design winning marketing campaigns. Boost your business growth by offering optimized customer experience and by efficiently converting new leads. Easily adapt to changing leads' volume and expand your revenue targets. Increase your customer loyalty and retention by implementing efficient personalized marketing tactics.

In unity there is strength

WayMore, Routee, and AMD Telecom work together, sharing a common vision to build valuable communications for businesses and their audiences.

AMD Telecom is a global market leader in the telecommunication industry, offering a plethora of innovative services, ranging from open connectivity solutions, SMS Monetization, clearance and settlement, to roaming services. AMD Telecom's customers are located worldwide and comprise some of the most renowned Fortune 500 companies, MNOs, Social Networking Platforms, Global Email Providers, and Global Resellers.
Routee is a cutting-edge user-friendly CPaaS (Communications Platform as a Service) that provides Web & Cloud API services designed to automate marketing procedures, improve conversions, and decrease digital marketing costs. Routee adopts ML (machine learning) and AI (artificial intelligence) disciplines and integrates with all major eCommerce, websites, or CRM suites.
WayMore is a powerful marketing and business operations automation platform that empowers a company to become more productive and thrive. WayMore's visual step-by-step guides enable a company to effectively automate most of its online business and marketing processes, send customized notifications to niche target audiences, monitor marketing campaigns, and much more.

You can do so much more with WayMore’s Omnichannel Solutions for PPC.

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See WayMore's Automation Platform for Banks in action!

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Based on Routee, a true omni-channeled communications solution

WayMore is an intelligent omnichannel communications platform powered by Routee that enables a business to gather insightful customer data for developing business growth tactics, to deliver personalized marketing messages. WayMore carries a powerful functionality such as:

Forms and landing pages

Two-factor authentication

Trackers and short URLs

Virtual numbers

Automated workflows

It also lets you maintain seamless communication with your customers through the following channels:


Communicate your message and company mission all over the world using the advanced SMS services Routee provides. Craft interactive and engaging campaigns easily and efficiently through an advanced marketing platform.


Email messages inform your clients discreetly and efficiently about things you want them to know. Discover which Email service suits you, customize it and make it happen with Routee.


Break through to a global audience with Viber business messaging.Viber makes it easy for people to search and find the brands that they want to interact with.

Push notifications

Using Push Notification to engage with your customers is a powerful marketing tool to boost your ROI. Easily and instantly view comprehensive reports that provide insight on the effectiveness of your campaigns.

Messaging apps

Messaging Apps to engage with your customers is a powerful marketing tool to boost your customer loyalty. Easily and instantly connect with your customers on their preferred messaging app.

Voice messaging

Speak your message, loud & clear with Voice services, designed to complement your communication and support transactions across your business. Captivate their interest with voice messages in 16 languages.