Supermarkets have their business models radically re-shaped by innovations instore and online. Competition has become broad and boundless, offering a plethora of products, services, and delivery options. Consumers are way more accustomed to online shopping than ever before, so providing an optimized customer experience is now the goal for any retail business.
An integrated marketing automation tool is imperative for every supermarket, whether it is a chain or a stand-alone store, to improve their communication with customers and efficiently automate their marketing tactics.
Each time customers purchase products above a predefined amount, you can trigger an automation that includes a promotional message (i.e., a discount coupon for their next purchases from your supermarket) that will be delivered to them after a specific period (i.e., 3 hours after their purchase) via Viber. In case recipients do not receive the message within a preset timeframe, a fallback option is automatically enabled to send this message via SMS.
Interact with your customers loud and clear through Viber Voice and send them automated personalized voice messages through Viber. Inform your customers about new offers, their online purchases, time and date of delivery, provide them with first-level assistance for routine support issues. Efficiently complement your business-to-customer communications and captivate your customers' interest with voice messages in 16 languages.
Set an automated missed call and call back service that allows your customers to receive updates and get prompt feedback to their inquiries. Your company automatically places a callback to the customers. The customer uses the last 4 digits of the callback number as part of a two-factor authentication process in receiving information about their inquiries. Provide improved and personalized customer experience.
If your supermarket business implements a loyalty scheme that provides customers with a loyalty card, with which they collect points to gain certain benefits or discounts, you can trigger an automation when the loyalty cardholders reach the predefined benchmark for cashing out their points. The trigger will automatically dispatch an informative message via SMS, Viber, or email, letting the customers know that they can redeem their loyalty points at their next purchase.
For the inactive customers, who have not purchased anything from your supermarket for a specific period, set intelligent marketing automation that triggers the dispatch of a message via email, SMS, or Viber with fallback SMS. You can easily configure the message to be delivered to their preferred communication channel. Based on the customers' previous purchases, customer journey, and other behavioral or demographic traits, you can personalize the message with a relevant to their preferences offer to motivate them in visiting your supermarket.
Set up an automation that will appeal to customers who visit your physical supermarket store. As soon as customers check-in, an automation is triggered that sends them a direct and real-time message via SMS or push notification, with suggestions and offers available in the specific store. Offers and suggestions can be easily personalized based on each customer's profile, their registered shopping preferences per product category, and the existing product availability in the supermarket.
WayMore is an intelligent omnichannel communications platform powered by Routee that enables a business to gather insightful customer data for developing business growth tactics, to deliver personalized marketing messages. WayMore carries a powerful functionality such as: