Push your digital publishing business forward with WayMore

Omnichannel marketing automation & communications solution developed exclusively for the digital publishing industry

Clients who trust us!

You’ve got less than 114 seconds to thrive! That is the average time spent by a visitor on an individual page on a media site.

In this constantly evolving digital landscape, your media business is in the quest for the Holy Grail of traffic generation, visitor attention, social media community growth, and brand awareness. If going digital was a piece of cake, staying competitive in this increasingly fragmented market seems easier said than done. There are profound new challenges that your digital publishing business has to tackle, and the way forward, is with WayMore.

Organic Reach Decline

Publishers rely heavily on social media as a key distribution channel, so the decline in organic reach is a big headache for them.

Elimination of Third-Party Cookies

Publishers are about to face a major loss of their ad revenue without third-party targeting, as Google's new plans include killing third-party cookies.

Google Algorithm Change

If organic traffic is the Holy Grail for digital publishers, then Google with its algorithm changes is the hand that moves the Holy Grail around.

Visitor Attention Span Decrease

Readers are exposed to a firehose of content, leading to a much-decreasing attention span, so publishers are confronted with the hurdle of keeping their readers engaged.

Shift to an entire digital workflow

Real-life examples of how WayMore for Digital Publishers works in action

Site Personalization

Apply dynamic, personalized content placement based on previous user visits and behavior analysis to increase time spent on your website and reduce the bounce rate.

Email List Segmentation

Automatically segment your subscribers’ email list leveraging WayMore’s behavioral AI technology to create targeted email campaigns for strengthening brand awareness and generating traffic.

Email Subscribers

Skyrocket your email subscribers' list applying intelligent pop-ups on your media site with smart CTAs triggered on the optimal time for each visitor.

Frequent Visitors

Send a personalized message with the most engaging articles to those frequent users who have not visited your site or a specific section of it for a pre-defined period.

Omnichannel Communications

Create pre-build omnichannel communication flows to increase visitor loyalty. Follow visitors on different devices and channels and provide a seamless communication experience.

Chatbot AI

Use the channel-agnostic Chatbot AI to serve relevant news, critical updates, and daily reminders to readers relating to their preferences (i.e. traffic, weather, updates, news flash).

Smart Push Notifications

Use WayMore's personalized smart push notification prompts and segmentation delivery options to increase the users who opt-in to receive your push notifications.

Brand Awareness

Increase your brand awareness and simultaneously boost user engagement by launching a multichannel campaign using email, push notifications, messaging apps, Viber, and SMS.

Automated News Flows

Harness the impact of citizen journalism, take back control of readers' news streams with automated flows of incoming news that are directly forwarded to readers with relevant preferences.

Smart Triggers

Create pre-build omnichannel communication flows to increase visitor loyalty. Follow visitors on different devices and channels and provide a seamless communication experience.

Intelligent Pop-ups

Create intelligent pop-ups to promote website content as well as your social media official business accounts, based on users' personal preferences and behavioral analysis.

Viber Business Message

Use Viber Business Message, create a Viber Community to showcase industry news, events, and industry-related content for your followers to access through your app or website.

Lead Generation

Create rich and smart forms with WayMore Forms to capture customer data and run successful lead generation campaigns. Provide your customers with highly targeted, added value solutions.

Approval Path Automation

Save valuable time from the workflows that require approval (i.e., editing, proofing, artwork, client, publishing, reporting) by automating your business's approval paths with predefined communication routes.

Introducing your publishing house to a world of benefits

Next-generation omnichannel marketing automation & communications platform exclusively for digital publishing houses inspired by technology and powered by WayMore.

  • Direct traffic increase
  • Advanced audience profiles
  • Audience base growth
  • Personalized content for readers
  • Increase time spent on site
  • Unified dashboard management
  • Data protection compliance

Direct traffic increase

Increase the amount of direct traffic your media website is getting. Apply smart automation with specially designed processes to promote your media website to your audience smartly and inexpensively. Add value to your media site and gain your audiences' recognition.

Advanced audience profiles

Audience profiling, based on first-party real-time online customer interactions, helps your publishing house with advanced targeting to ensure that all marketing automation actions and campaigns are relevant and engaging to achieve optimum results.

Audience base growth

Grow your audience by achieving a wider audience reach, discovering niche markets, and repurposing existing content to nurture leads, all through the powerful capabilities of marketing automation, personalization, and intelligent segmentation.

Personalized content for readers

Leverage visitors' data to boost your content strategy by creating and delivering customized content based on their interests, and other identifiable traits, to provide them with an optimum user-experience and to efficiently engage them.

Increase time spent on site

Automate the content your visitors see when they visit your media site based on their preferences and behavior to add value to their user experience. This greatly improves the average time they spend on your website.

Unified dashboard management

Capitalize on the advantages of an integrated solution with unified dashboard management that caters to all your marketing automation needs, offering you insightful analytics for better decision making, all from a single point.

Data protection compliance

Proper processing of personal and corporate data for both the publishing house and its subscribers, in compliance with international and European data protection (GDPR) laws in a secure and dynamic database.

Do more with WayMore's Mobile Marketing Platform. We offer ready-to-use and custom-built solutions to meet and exceed your organization’s needs.

Based on Routee, a true omni-channeled communications solution

WayMore is an intelligent omnichannel communications platform from Routee that helps you gather insightful guest data, develop hotel revenue ideas, and deliver personalized marketing messages. It comes with tools such as:

Forms and landing pages

Two-factor authentication

Trackers and short URLs

Virtual numbers

Automated workflows

It also lets you maintain seamless communication with your customers through the following channels:


Communicate your message and company mission all over the world using the advanced SMS services Routee provides. Craft interactive and engaging campaigns easily and efficiently through an advanced marketing platform.


Email messages inform your clients discreetly and efficiently about things you want them to know. Discover which Email service suits you, customize it and make it happen with Routee.


Break through to a global audience with Viber business messaging.Viber makes it easy for people to search and find the brands that they want to interact with.

Push notifications

Using Push Notification to engage with your customers is a powerful marketing tool to boost your ROI. Easily and instantly view comprehensive reports that provide insight on the effectiveness of your campaigns.

Messaging apps

Messaging Apps to engage with your customers is a powerful marketing tool to boost your customer loyalty. Easily and instantly connect with your customers on their preferred messaging app.

Voice messaging

Speak your message, loud & clear with Voice services, designed to complement your communication and support transactions across your business. Captivate their interest with voice messages in 16 languages.

See WayMore's Mobile Marketing Platform in action!

Do more with WayMore! Fill in your email, and we will contact you for a complete and personalized demo.