In this constantly evolving digital landscape, your media business is in the quest for the Holy Grail of traffic generation, visitor attention, social media community growth, and brand awareness. If going digital was a piece of cake, staying competitive in this increasingly fragmented market seems easier said than done. There are profound new challenges that your digital publishing business has to tackle, and the way forward, is with WayMore.
Publishers rely heavily on social media as a key distribution channel, so the decline in organic reach is a big headache for them.
Publishers are about to face a major loss of their ad revenue without third-party targeting, as Google's new plans include killing third-party cookies.
If organic traffic is the Holy Grail for digital publishers, then Google with its algorithm changes is the hand that moves the Holy Grail around.
Readers are exposed to a firehose of content, leading to a much-decreasing attention span, so publishers are confronted with the hurdle of keeping their readers engaged.
Harness the impact of citizen journalism, take back control of readers' news streams with automated flows of incoming news that are directly forwarded to readers with relevant preferences.
Create pre-build omnichannel communication flows to increase visitor loyalty. Follow visitors on different devices and channels and provide a seamless communication experience.
Create intelligent pop-ups to promote website content as well as your social media official business accounts, based on users' personal preferences and behavioral analysis.
Use Viber Business Message, create a Viber Community to showcase industry news, events, and industry-related content for your followers to access through your app or website.
Create rich and smart forms with WayMore Forms to capture customer data and run successful lead generation campaigns. Provide your customers with highly targeted, added value solutions.
Save valuable time from the workflows that require approval (i.e., editing, proofing, artwork, client, publishing, reporting) by automating your business's approval paths with predefined communication routes.
WayMore is an intelligent omnichannel communications platform from Routee that helps you gather insightful guest data, develop hotel revenue ideas, and deliver personalized marketing messages. It comes with tools such as: