WayMore Marketing Automation Platform

Reimagine the connection between your marketing campaigns and your audience

Robust solutions tailored to your needs

Automate and optimize your marketing campaigns, adding value to your audiences

Marketing Automation Intelligence

WayMore’s Marketing Automation Platform combines marketing automation with AI, unfolding the magic of science. Turn all audience data into strategic and tactical insights to drive more value and design efficient marketing campaigns that create tailor-made customer experiences, with speed and precision. Enable your business to accurately auto-optimize millions of experiences and transit from broad audiences to a segment of niche audiences to create meaningful interactions that convert.
Optimized Customer Experience
Improved Marketing Performance

Platform Features

The ultimate functionality you need to enhance your digital marketing strategy and implement marketing tactics that convert.

Progressive Profiling

Gradually collect more data on leads at strategically timed intervals to build a stronger profile on prospects, leads, customers, and partners.

Personalized Marketing

Create marketing strategies based on individualized messages and calls-to-action, leveraging data analysis that enables the conversion rate's organic increase.

In-depth Segmentation

Define your customer database into audience groups who share common characteristics, such as name, age, gender, location, preferred communication channel, and other measurable traits.

Omnichannel Reach

Deliver customer experiences that convert, capitalizing on the over-the-top (OTT) functionality that provides seamless delivery of your messages across the communication channels.

WayMore’s Marketing Automation Benefits

Embrace the future of Marketing Automation Intelligence with WayMore's Marketing Automation Platform. Easily power up your marketing tactics, design, and create messages that convert. Experience a world of benefits that add value to your company’s overall marketing strategy, business scalability, and customers.

Optimize Lead Qualification

Users that fit the criteria set by your business are guided through a well-structured lead funnel.

Increase Marketing ROI

Utilize the right attribution models and marketing measurement strategies to optimize your marketing efforts.

In-depth Insights

Real-time, extensive reporting that enables you to take timely action and optimize campaign performance.

Grow Your Business

Boost your business growth by offering optimized customer experience and by efficiently converting new leads.

Enhance Scalability

Drive scalable business growth. Easily adapt to changing leads' volume and expand your revenue targets.

Boost Customer Loyalty

Increase your customer loyalty and retention by implementing efficient personalized marketing tactics.

Lower User Acquisition Cost

Capitalize on lead nurturing to reduce the cost of converting leads to customers with the minimum marketing effort.

Increase Overall Revenue

Amplify your total business revenue by promoting personalized products and services to your target audiences.

Do more with WayMore Marketing Automation Platform.

Indicative Use Cases

The ultimate destination for optimizing all your marketing campaigns.

Upsell To Customers

Employ personalization traits (i.e., gender, age, purchase history, etc) in multidimensional automated segmentation to target your existing customer database with tailor-made campaigns that focus on encouraging repeat sales and upselling of products.

Utilize The Customer Journey

Automatically analyze the large volume of data deriving from the customer journey to discover sales, retention, or upselling opportunities (i.e., at which point of the customer’s journey to set an action-triggering hook).

Onboard New Customers

Design campaigns with configured hooks aimed at prompting users’ responses as soon as they sign up to your online shop. Set different types of privileges for your new subscribers triggered by personalization (i.e., a specific discount on their first purchase).

Motivate Inactive Users

Identify your customers' preferences through the in-depth segmentation capabilities of WayMore's Marketing Automation platform, use these data to define your main idle market segments, and send them tailor-made offers or related bundles of products.

Recover Abandoned Carts

Address your customers when they leave an unpurchased product in the shopping cart of your e-shop as soon as the incident occurs. Define personalized market segments per cart abandonment and implement cart recovery campaigns to re-engage lapsed customers.

Interact With Customers

Define your customers' preferred communication channel in the WayMore Marketing Automation platform and the platform will automatically adjust and send your message to the customer's email, Viber, SMS, or messenger. Offer seamless customer experience.

In unity there is strength

WayMore, Routee, and AMD Telecom work together, sharing a common vision to build valuable communications for businesses and their audiences.

AMD Telecom is a global market leader in the telecommunication industry, offering a plethora of innovative services, ranging from open connectivity solutions, SMS Monetization, clearance and settlement, to roaming services. AMD Telecom's customers are located worldwide and comprise some of the most renowned Fortune 500 companies, MNOs, Social Networking Platforms, Global Email Providers, and Global Resellers.
Routee is a cutting-edge user-friendly CPaaS (Communications Platform as a Service) that provides Web & Cloud API services designed to automate marketing procedures, improve conversions, and decrease digital marketing costs. Routee adopts ML (machine learning) and AI (artificial intelligence) disciplines and integrates with all major eCommerce, websites, or CRM suites.
WayMore is a powerful marketing and business operations automation platform that empowers a company to become more productive and thrive. WayMore's visual step-by-step guides enable a company to effectively automate most of its online business and marketing processes, send customized notifications to niche target audiences, monitor marketing campaigns, and much more.

Superstar clients who use our services

Our focus is on meeting customer objectives and exceeding their expectations. We develop long-term relationships with our clients, representing small businesses from a wide range of sectors to some of the world’s leading organizations.


Discover the limitless capabilities of the WayMore Marketing Automation Platform. Fill in the form below and one of our automation-ninjas will contact you for a detailed and personalized demo.

At Routee, we have been helping businesses communicate with their customers for over 20 years. Your business can access and use the vast experience Routee has developed over the past two decades. Our mission is simple: We make communications work for everyone.

Thank you!

Clients who trust us!

Routee is a leading cloud communications provider

We design, develop, and distribute advanced Web and API automation solutions for corporations, retail businesses, and the services industry around the world. Powered by AMD Telecom’s robust infrastructure, Routee brings a powerful engagement toolset to its trusted global partners and some of the most renowned Fortune 500 corporations.

Based on country-specific coverage and channel popularity, leverage the most powerful user engagement platform and alternative communication paths to effectively reach your audiences.

Achieve high visibility and universal customer reach across your markets.

Communicate your message and company mission all over the world using advanced API capabilities

Universal coverage

Reach 211 countries & territories worldwide with the use of a single API. Expand your business throughout the world.


Leverage the power of 700+ direct connections and rely on a seamless global reach. Routee’s parent company AMD is one of the largest SMS HUBs globally.

Intelligent Routing

Use the most optimal and short path for every message delivery, comparing real time all available routes on our carrier network grid. Eliminate latency and keep your costs in place.

99.996% API uptime

Integrate your CRM/ERP or any other channel management tool with simple and straightforward API documentation.

Why Routee

Routee platform helps you create unique marketing funnels that actually convert, generate leads and grow your business. We know how to create memorable customer experiences in a scalable and flexible way, and with Routee, you do too.

Global Coverage

As AMD Telecom powers Routee’s communication, grants its broad reach list, covering more than 1.200 Mobile Operators (including 152 zero hop direct connections) through a single connection point.

Usage Tracking

Use our endpoints for usage tracking and latency reports. You can filter your queries based on several criteria such as per service, country, mobile operator, campaign, etc.

Multiple Application Creation

Within Routee Dev Platform you can create as many apps as you wish, while combining several Routee services. One administration panel for all your apps.

Message Preview & Cost Estimation Endpoint

In order to avoid mistakes, we provide you with an endpoint from which you can be informed of the cost estimation before the single or bulk send out, as well as to make a last check on the message body itself.

Database Synchronisation & Upload

Perform advanced database management and synchronisation through our offered endpoint. No more strict layouts and forms, just agile, plain and intuitive.

Multi Featured Bulk Messaging Endpoint With Callback

Use the Bulk messaging endpoint for mass send-outs while enjoying several features like quiet hours respect, personal content & fallback values for every parameter you set. Progress of every send-out can be tracked through a single given point (callback).

Unsent Message Management

In case you might try to send a bunch of SMS through our bulk SMS endpoint and during the send-out, your balance runs low, you don’t have to worry. The “unsent” messages will be retrieved and sent as a separate send-out.

24/7 Support

Is it Sunday or any other Public holidays and you need help? Routee supports its customers when they need it most.